Weldex Visitor Profile: Who Visits and What They Buy
Industries, professional roles, purchasing power and sourcing interests: the audience data exhibitors need before booking a stand.
Before committing budget to an exhibition, you need evidence that the right buyers will be there. The Weldex visitor profile gives you that evidence: who attends, which industries they represent, how much purchasing power they hold and which products they come to source.
Weldex is Eurasia's leading international exhibition for welding materials, equipment and technologies. It is an effective B2B platform where manufacturers and suppliers can present products to a large professional audience, get market feedback and negotiate with potential customers in just four days. The next edition takes place from 12 to 15 October 2027 in Hall 4, Pavilion 1, Crocus Expo, Moscow, co-located with Fastenex. Enquire about exhibiting.
Weldex visitor profile at a glance
Weldex 2025 was visited by 8,004 unique specialists from 76 regions of Russia and 19 countries.
| Indicator (Weldex 2025) | Figure |
|---|---|
| Unique specialists | 8,004 |
| Regions of Russia | 76 |
| Countries | 19 |
| Visitors who influence purchasing decisions | 92% |
| Visitors attending to search for products, services and industry information | 83% |
| Visitors spending more than 20 million roubles a year on equipment and materials | 35% |
| New visitors | 61% |
For exhibitors, this means access to a large, specialised audience with buying authority. With 61% of visitors attending for the first time, the show also brings a steady flow of new contacts, not just existing customers.
Which industries do Weldex visitors come from?
Weldex visitors represent the key industries where welding technologies and materials are in demand:
Metalworking, production of metal structures and metal products, metallurgy
Mechanical engineering
Industrial production and equipment repair
Wholesale
Construction, housing and utilities
Transport engineering
Shipbuilding
Oil and gas
Aerospace
This mix lets exhibitors meet buyers from many sectors of the economy in one place and test how different industries respond to their products.
Professional roles: who you will meet on your stand
Weldex attracts both the people who use welding technology and the people who buy it. Visitor roles include:
| Role group | Typical job titles |
|---|---|
| Technical specialists | Welding engineers and technicians, R&D engineers, quality control and inspection specialists |
| Production management | Plant and production managers, safety and compliance officers |
| Purchasing | Procurement and purchasing managers, industrial supply chain managers |
| Leadership | Business owners and executives |
| Projects and distribution | Contractors and project developers, distributors |
Senior decision-makers make up a large share of the audience: among Weldex 2025 visitors, 25% were CEOs, 27% line managers and 11% division heads.
Each group needs something different from your stand. Engineers want technical data and live demonstrations, procurement teams want pricing and lead times, and business owners want to understand partnership and long-term value.
Purchasing responsibilities
The Weldex audience is there to buy, not just to browse. In 2025, 92% of visitors influenced purchasing decisions in their companies, and 35% spent more than 20 million roubles a year on equipment and materials. That combination of decision-making authority and budget is what makes the show an effective sales channel for exhibitors.
What products are Weldex visitors sourcing?
Visitors show interest in every section of the exhibition. The most popular categories in 2025 were:
| Product category | Share of visitors interested |
|---|---|
| Welding equipment | 74% |
| Metal cutting equipment | 43% |
| Industrial robots | 35% |
| Tools and devices for welding work | 31% |
| Equipment for quality control of welded joints | 26% |
Visitors could choose more than one category.
Weldex also covers protective and hardening coatings, personal protective equipment, additive technologies and 3D printing, edge processing, soldering equipment and industrial gases. Explore all event sectors.
What the visitor profile means for exhibitors
Weldex is more than a product showcase. It is a chance to win new customers in a short time, strengthen relationships with existing partners, test demand and understand what the market needs. To make the most of the audience:
Book meetings in advance with free matchmaking in Weldex Connect, which recommends visitors interested in your products.
Staff your stand for each role so engineers, buyers and executives all get the right conversation.
Demonstrate your equipment live. With welding equipment the top interest at 74%, hands-on demonstrations draw visitors in.
Scan every lead and follow up promptly after the show.
Visitors from fastener and component industries also attend through the co-located Fastenex exhibition, adding to the reach of your stand.
Meet the Weldex audience in 2027
If the Weldex visitor profile matches your target customers, plan your stand for 12-15 October 2027.