First-Time Exhibiting at Weldex: Your Step-by-Step Guide to a Successful Show

Weldex is Eurasia's leading international exhibition for welding materials, equipment and technologies, attracting 8,000+ professionals from 76 Russian regions. The next edition takes place from 12 to 15 October 2027 in Hall 4, Pavilion 1, Crocus Expo, Moscow, co-located with Fastenex. Weldex regularly welcomes first-time exhibitors alongside long-standing participants. Fastenex itself began as a new fasteners section within Weldex before growing into its own show.

"This is our first time exhibiting, and we're thrilled with the interest in our equipment. Weldex attracts both trusted partners and new connections, creating valuable opportunities." - Xveld, first-time Weldex exhibitor

Step 1: Set clear goals before you book

Decide what success looks like before you commit. Typical goals for first-time exhibitors include:

• Generating a target number of qualified leads

   

• Finding distributors or dealers in Russia and the CIS

   

• Launching a new product to the market

   

• Meeting existing customers and strengthening relationships

   

Clear goals shape every later decision, from stand size to staffing. To check the audience fits your goals, read the Weldex visitor profile.

Step 2: Choose the right stand

Weldex offers three main stand options:

Most first-time exhibitors start with a shell scheme, which comes ready to use and keeps planning simple. If you plan to demonstrate large welding or cutting equipment, discuss floor loading, power and space with the Weldex team early. Enquire about stand options.

Step 3: Prepare your stand and paperwork

Once your stand is booked, use the Exhibitor Resource Centre to plan your participation:

1. Read the technical manual. It covers installation rules, build-up times and other essentials.

    

2. Order technical services on time. Power, water, extra furniture and ceiling suspensions are ordered through the Participant Portal or order forms. For Weldex 2026, the deadline was around two months before the show, with surcharges of 20%, 50% and then 100% for late orders. Check the 2027 deadlines as soon as they are published.

    

3. Plan your logistics. The official freight partner, DMW EXPO, handles exhibitor shipments of machinery, displays and stand equipment to Crocus Expo. Start early, especially for heavy equipment.

    

4. Arrange travel. Use the Plan Your Travel page for hotels and transport.

    

Step 4: Showcase your products effectively

The Weldex audience comes to see equipment in action. To stand out:

• Make your message instantly clear. Your company name and what you offer should be obvious from the aisle.

   

• Demonstrate live. Welding, cutting and surfacing demonstrations draw crowds and give buyers hands-on experience.

   

• Focus on your strongest products. A creative stand with a few hero products works better than a crowded one.

   

• Promote launches. If you are launching new equipment, display a presentation schedule clearly on your stand.

   

Step 5: Meet the right buyers

Don't wait for visitors to walk past. Plan your meetings in advance:

• Use Weldex Connect. Matchmaking recommends visitors and partners based on your products, so you can book meetings before the show opens.

   

• Invite your own customers. Use the exhibitor promotion tools and Weldex advertising opportunities to tell your market where to find you.

   

• Brief your stand team. Visitors include welding engineers, production managers, procurement specialists and business owners. Each needs a different conversation.

   

• Take part in the wider programme. The conference programme and side events attract senior specialists you can meet.

   

Step 6: Capture and follow up every lead

The show is only half the work. The business comes from what happens next:

1. Scan every badge with the lead scanning tool, so contacts are stored digitally and nothing is lost.

    

2. Note what each visitor needs at the time of the conversation.

    

3. Follow up within a week with quotes, technical data or meeting requests while the conversation is fresh.

    

4. Measure results against the goals you set in Step 1 to plan your next edition.

Ready to exhibit at Weldex for the first time?

In 2025, 82% of Weldex exhibitors secured new clients. With the right preparation, your first Weldex can be the start of long-term growth in Russia and the CIS.

• Enquire to exhibit at Weldex 2027

   

• Visit the Exhibitor Resource Centre

   

• Download the event brochure

   

• See the companies exhibiting at Weldex and read why exhibit at Weldex